With 42 years of expertise within the luxurious design business, there’s little Adam Tihany, founding father of Tihany Design, can not do. A pioneer of the restaurant design business within the US, he’s labored on quite a lot of tasks throughout the hospitality sector from positive eating eating places and golf equipment to a few of the best resorts on this planet. About 15 years in the past, his agency took on its first nautical venture, the unique Disney cruise ship. They went on to work with teams together with Royal Caribbean Cruises and Carnival Corporation, which owns luxurious cruise line Seabourn – a model Tihany lengthy yearned to work with.
“My true want was to place my hand on Seabourn as a result of our follow focuses on ultra-luxury merchandise,” Tihany says. “Whether or not it’s on land or sea, all of our purchasers are ultra-luxury operators and Seabourn was the prize possession.”
Tihany acquired his want when he was employed to create the interiors of Seabourn Encore and later Seabourn Ovation, each of which have been praised for elevating the cruise line’s design recreation. Now, he’s been introduced again to design Seabourn’s new purpose-built ‘expedition’ ships Seabourn Venture, which units sail in December 2021, and her as-yet-unnamed sister expedition ship which is scheduled to launch in 2022.
Tihany tells Forbes about his expertise engaged on this dream venture and divulges the weather that make these ships distinctive from something we’ve seen from Seabourn earlier than.
How have you ever included the ‘expedition’ ethos into Enterprise’s interiors whereas sustaining Seabourn’s ultra-luxury aesthetic?
The early explorers spent years planning their journey, designing probably the most minute particulars of each nook of the vessels: the tools, instruments, furnishings, all the way down to baggage and clothes. We tailored the identical philosophy and created a extremely bespoke vessel, incorporating tactile, ‘elemental’ and environmentally respectful supplies. From the sunshine switches to the bespoke stitching of the upholstery, no element is ignored in capturing the sense of refined ruggedness whereas delivering a pristine, luxurious, and ultra-comfortable vessel.
On cruise ships, you have got a variety of repeat clients. They like familiarity. They like the truth that they’re going again to one thing they know. The problem if you design a brand new ship is: how do you retain that loyal buyer engaged? Shock and delight is great however familiarity and constants are equally essential. We needed to be cautious to keep up the Seabourn DNA whereas constructing in some magic which individuals can uncover by themselves.
How did you method the design in a different way from the opposite Seabourn ships you’ve labored on?
The expedition ships are distinctive. They actually occupy a vital section of cruising as a result of expeditions are aspirational. All people desires to go to Antarctica. All people desires to go on an actual journey. It’s not essentially a leisure cruise, despite the fact that it’s, however you may really feel such as you’re exploring and discovering. The design of ships like this has a variety of shifting components. It’s a must to assume the way you’re going to maintain individuals engaged on this technique of discovery.
I went via an extended interval of analysis into the historical past of journey, journey and discovery and I learn all these unimaginable tales from the unique expeditions. It was fairly evident that every one of those main expeditions have been deliberate years prematurely. That they had plans, books, journals, designs… every thing was scripted. As you get into it, you begin to admire the element of how these individuals designed every thing, even all the way down to their footwear and garments. So, we took that perspective in direction of every thing on the ship and mentioned we wish to have fun journey however in a means that folks will perceive that every thing we placed on the ship was designed for this explicit journey.
It’s a nod to the previous however it’s additionally very a lot within the 21st century by way of know-how and supplies, and so forth. For instance, the sunshine switches by the mattress look quaint on the surface however they work digitally. It’s an excellent up to date setting and it’s accountable by way of supplies – every thing is sustainable – however some items appear to be they may even be a relic from the outdated days. It’s enjoyable.
Are there any key design components you are significantly happy with?
The design of Seabourn Enterprise goals to seize the romance related to early explorations by crafting a vessel that celebrates the aesthetics, high quality, and pleasure of discovery. The entire perspective of the design is about nature, pure supplies and the bespoke journey of expeditions. Sometimes, expedition cruises have been a bit tough and tumble – my evaluation is a Birkenstock versus Hermes sneakers. You may tough in each however the imagery is totally different. We got down to create the primary ultra-luxury expedition cruise.
One of many many distinctive elements of Enterprise is the bespoke furnishings assortment I designed. Framed in wooden and metallic, with textured material and leather-based, the gathering exudes a way of luxurious handcrafted ruggedness. Combining genuine Italian craftsmanship with state-of-the-art know-how and innovation, the gathering will add unmatched sophistication to each nook of the ship.
Do you benefit from the distinctive problem of nautical design?
The entire technique of constructing a ship is dramatically totally different to constructing on land. It’s a really scripted course of. It’s very regimental as a result of the shipyards are engaged on a really tight schedule and there’s a system for the way you design it and the way you construct it. You may’t make errors. For instance, we decide to the design three years earlier than they constructed the ship. Should you’re off by two inches on something, it’s an issue as a result of no one can transfer it later with out chopping via metal. You can also’t put in something that strikes, equivalent to a chandelier. There’s an entire bunch of issues, to not point out security, hearth and so forth. However the extra challenges you face, the higher a designer you change into.
Fixing issues is my center title. I don’t like tasks with no issues. It’s extraordinarily difficult however on the identical time, it sharpens your mind. It’s a must to focus extra and watch out, however on the identical time you must ship one thing that ‘wows’ individuals. They are saying there are three reactions if you present one thing to any individual: ‘sure, no and wow’. We go for the ‘wow’.